f you’re a blogger, you’ve already done the hard part by creating great content — so you should share that content as widely as possible! One way is by giving your audience an audio option, as well as your written blog.February 22, 2021
Austin Lau
Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option.
Anchor, part of the Spotify family, powers 80% of all new podcasts on Spotify, with free tools to easily create, distribute, and monetize, no matter how you record — including podcasting with your WordPress.com blog!
Creating an Anchor podcast from your site is free and seamless. After all, you’ve already got a whole blog’s worth of written content to use. With Anchor, all that’s left is converting your words into audio, which can be as easy as using your blog to quickly record a text-to-speech version.https://www.youtube.com/embed/SJCVrqqqROw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent
Blog-to-podcast benefits
Making a podcast out of your blog breathes new life into the work you’re already doing — you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income — without any extra work. Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Whether you have a built-in WordPress.com audience to bring over or not, an audio extension of your blog means another avenue for exposure — to your existing followers and new ones. And then there’s monetization: Anchor Sponsorships lets you read ads in your own voice during a break in your podcast; Anchor’s Listener Support feature, meanwhile, allows your biggest fans to support your work via a recurring monthly donation.
A podcast version of your WordPress.com blog also introduces an entirely different audience to your work, and frees listeners up to do what readers aren’t able to: multitask! There are, of course, many benefits to readers fully immersing themselves in the written content of a blog. But audio enables listeners to consume your work while performing everyday activities, like going for a walk, driving, cooking, relaxing — or simply exploring something new.
Let your words do the talking
Connect your site to Anchor and your existing blog posts will import as episode drafts
Your blog can almost literally do the talking for you with direct text-to-speech, similar to an audio transcription of an article. This is a great option for blogs less dependent on top-notch production value and more focused on the content itself — such as well-researched news, sports, essays, and wellness stories. With text-to-speech conversion, your blog can be podcast-ready in a few minutes.
Converting your blog post to podcast-ready audio and distributing your new show takes just a few minutes.
Of course, if you want to create a podcast that highlights your actual speaking voice, you can record it by reading a transcript of your blog post, which will be imported directly into Anchor for easy access.
You can get more creative, too, by using your blog as a jumping-off point to host an audio discussion about the blog topic. Or let your blog serve as inspiration for a more traditional podcast, where you host and interview guests, record scripted segments, and much more, in ways amplified by audio!
Create a podcast today
There are a number of different ways to turn your WordPress.com blog into a podcast. The amount of work it takes can be surprisingly minimal — or more hands-on if you like. Whether you just want to create an audio version of your blog, expand your blog concept to a different platform, or simply try your hand (and voice) at a new medium, there’s a podcast structure for you. Most importantly, your written work means you’re not starting from scratch.
Here’s a step-by-step guide for creating a podcast on Anchor from your existing posts on WordPress.com:https://www.youtube.com/embed/8vjCRG1i9jo?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent
Be sure to create a new Anchor account to link with your WordPress.com account — existing Anchor accounts cannot be linked at this time. You can also convert all of your newly published posts on WordPress.com into podcasts as well.
If you’re looking for inspiration, a perfect example is TheDesignAir, whose blog covers aviation design and product news. Check out their text-to-speech podcast with Anchor:
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